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Search Engine Optimisation – Top 4 Myths


To ensure your SEO strategy is effective, it’s vital to know that the SEO of today is vastly different from that of yesterday, as it operates in a constantly adapting environment. This constant change has led to a vast variety of misconceptions about SEO best practice, which often prevents businesses from gaining optimal SEO results.

Take a look at some critical misconceptions that are of concern in today’s SEO environment and make sure your strategy is using up-to-date best practices.

SEO Myth 1: Keyword Density

In the early days of SEO, keyword usage was the prime factor used by search engines for relevancy and ranking. As is usually the case in the SEO industry, webmasters and writers began to abuse this technique by stuffing their content with as many instances of a keyword as possible. This led to unnatural sounding content that wasn’t written with the reader in mind and search engines quickly caught on. Nowadays, search algorithms use a huge variety of factors (many of which are unknown to webmasters) to rank and often penalise sites that appear too spammy due to keyword stuffing.

SEO Myth 2: Content Marketing Has Replaced SEO

Although it’s true that quality content is vital to a successful SEO strategy, it’s only one part of the bigger picture. On-page, off-site and technical SEO all work together to help bring users to your site and your content is what engages them and encourages them to stay.

SEO Myth 3: Paid Ads Boost Organic Search

No evidence exists to suggest that paid advertising affects organic search results. This is likely because the big search engines, like Google and Yahoo, try to prevent this, as it goes against their business model. In the early days, search engines were funded purely by paid ads and search engines exploited this to increase revenue. This led to a poor user experience as users were bombarded with advertising instead of relevant organic results. Today, the primary goal of search engines, like Google, is to provide a superior user experience, so the ratio of paid and organic search results is carefully managed.

SEO Myth 4: SEO only Needs to be Done Once

As mentioned earlier, SEO operates in an ever-changing environment and must constantly be adapted. The Google search algorithm is updated many times a year, so an SEO strategy that you implemented in January may no longer be effective in December. It’s vital to continually evaluate your SEO results to ensure your efforts remain effective and to update your strategy whenever you notice otherwise.


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July 12, 2018 |

Starting A New Business? Consider These 8 Points



You’re excited. You’re about to embark on a wonderful new opportunity – you’re starting a new business with a new business partner. You feel hopeful and optimistic. Nothing can go wrong, right? But things can and do.

Business relationships, like all relationships in life, go through ups and downs and sadly, break ups too. Working with a business partner or partners means that your financial affairs, career and livelihood will become intertwined … sometimes to a much greater than you may realise.

Before embarking on your new adventure, it’s really important you talk through a variety of issues with your new business partner. This will protect both of you if something goes wrong in the future.

Opening up a dialogue about important issues is a great starting point. But it’s also vital the agreements you make are documented clearly in a written agreement. The type of written agreement you make will depend on the type of business you have as well as some other factors, such as your tax situation and the level of asset protection you require. For example, if your business is operating through a company, the agreement would need to be formalised as a ‘shareholders agreement’.

To help you move forward with your initial discussions with your new partner/s, here are 8 important things to consider:

1. Business objective

What is the goal or objective of your business? It sounds simple but you would be surprised how often people have different ideas for a business when they think they both have the same one! You are more likely to run into conflict if you don’t agree on the basic business objective and strategy. Try to get into your business partner’s head at the very start to make sure you are both ‘on the same page’.

2. Salaries
How much will each person get paid? If circumstances change in the future – i.e. the business makes an increased profit – how will this be split? Will you each be paid a base salary plus a percentage of profits? If so, how much? Try to think of as many scenarios as possible for this point as money is usually the number one cause of a business breakdown.

3. Contribution
How much will each person contribute – both in money and time – to the business? How many hours is each person expected to work? Will this include overtime, on-call time or weekends? How will each person be held accountable for their responsibilities?

4. Protection of the minority
If one person or shareholder has a minority stake in the business, how will you ensure their voice is heard on important issues?

5. Selling out/New business partner
If a partner wants to sell their stake in the business, do they have to offer it to the other partners first before approaching a third party? If not, does the remaining business partner have any say on who the new partner will be?

6. New Investors
What happens if you want to take on a new investor? Should there be criteria they must meet before being considered? If they come on board, will everyone’s stake in the business be diluted to accommodate them? Will new salary and profit percentages need to be drawn up?

7. Conflict
What is the procedure for resolving conflicts? Think through the steps of a potential conflict and talk about what you would wish to happen at each stage. For example, if you can’t come to an agreement on an important issue, would you seek mediation services? What happens after mediation? Would you seek legal counsel?

8. Mandatory sale
Are there any circumstances in which a business partner could be forced to sell their stake in the business? For example, if you get a great offer by someone to buy the business but they require a 100% stake, can you force your partner to sell?

This list of 8 items covers some of the most common problems however speaking to a lawyer may be also be beneficial. They might be able to offer you advice about areas to discuss you may not have considered. They will also help you formalise your agreements. Even if you don’t seek the services of a lawyer, talking through the above 8 points in advance will make sure your business relationship starts off on the right foot. This will help you create a much tighter and hopefully, more successful, business unit.

About the Author:

Adam Ahmed is dual qualified as a lawyer and a chartered accountant with expertise in tax, asset protection and estate planning government grants – export market development grant and research & development tax incentive commercial and business law and transactions property law including easements, covenants and section 88K insolvency.

Adam has worked on helping clients claim millions of dollars in government grants (including the research and development tax incentive and the export market development grant) and has successfully steered clients through tax office audits.

Adam has negotiated commercial deals and disputes with the Australian tax office, large property developers, private equity funds and financiers.

p: +61 (0) 272 008 200
m: +61 (0) 413 900 524

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December 10, 2017 |

Finding suppliers for your business


How to find the right suppliers for your business

Finding the right suppliers is one of the most important parts of making your business a success. It doesn’t matter what industry you’re in, having reliable suppliers means you can provide your customers with quality products and services, at the right price.

Researching and finding suppliers

Once you know what goods you’d like to sell, you’ll need to do some research to find a supplier you’re happy with.

Here are some ideas to get you started on finding suppliers for your business:

  • search online using a supplier database or the Yellow Pages
  • attend an industry event or exhibition
  • use an industry database or association website to find a list of local suppliers
  • talk to other businesses to get a personal recommendation.

Key factors to think about when comparing suppliers

Once you’ve made a shortlist of potential suppliers, you’ll need to compare their services and offerings to find the best fit for your business.

Here are some of the key factors to considering when choosing a supplier:

  • Price – Affordability is one of the most important factors to consider as this can affect your bottom line. However, it’s equally important to remember that cheap doesn’t necessarily represent value for money! If you pass poor quality products onto your customers, or compromise on service because of your supplier, you’ll run the risk of damaging your business’s reputation.
  • Reliability – Can the supplier deliver the right goods or services on time? Having a reliable supplier is crucial. It can help you to manage your stock and set expectations for your customers about delivery and wait times.
  • Large vs small suppliers – Large suppliers generally have enough resources and systems in place to make sure they can still deliver on time if anything goes wrong. However, you may be able to establish a closer relationship with a smaller supplier.
  • Stability – Find out how long the supplier has been in business for. An experienced supplier might be a better choice for your business, particularly if you want to have a long-term contract, or if they’re the only supplier of a certain item. However a new supplier may be able to work with you to provide a better service allowing you to grow your businesses together.
  • Location – Suppliers that are located further away might mean longer delivery times and extra freight costs. Local suppliers might be better if you need something quickly.
    • Tip: Make sure you find out about delivery charges and times. If you’re making bulk orders, you might be able to negotiate free shipping or a reduction in cost if you can combine different orders.
  • Supplier groups – By using only one supplier, you might be able to develop a closer business relationship with them. However, relying on only one supplier can also be risky. If that business shuts down, moves or can’t deliver, your own business could suffer. Sometimes it can be better to use a carefully selected group of suppliers, to reduce the risk of any problems occurring.
  • Check the supplier – Make sure you ask for a supplier’s references and check them. You can also search the Personal Property Securities Register (PPSR) to find out if the goods the supplier is selling are being used as security for a debt or other obligation. Find out more about how the PPSR can be used to help protect your business by reading Why use the PPSR?

Review and maintain your supplier relationships

Once you’ve selected a supplier and start working with them, it’s important to continually review, evaluate and maintain your relationship with them.

Here are a few tips to help you to keep a positive relationship with your suppliers:

  • Regularly monitor your suppliers against your business’s priorities – as your business and the suppliers grow, often the priorities change.
  • Have regular contact with your suppliers to discuss your business progress and help you maintain stock flow.


November 25, 2017 |

Selecting right domain names


When starting out with your business the most important thing is to have a website to showcase all that good stuff for the public, but before that you’ll need a domain name!

The process of choosing the domain name should be like choosing a name for your brand or company, so the name should be consistent with what your brand stands for.

Think Keywords

It should be short and easy to remember
It should have a nice ring to it
Something that can help create the image of your brand in the mind of the customer.

There are a lot of different methods you can use to try and find a good domain name. The first thing to do is that you can go on and try to type any characters you’re looking for. This will match up with several different websites and show you what is available. This may not always be 100% accurate. So, it’s always good to double check by going on google and typing in that domain name, this can also show if there is any company name associated with the .com.

If you’re struggling to come up with something interesting, you can go to It is a website that can aid you in coming up with the domain name, and all the results displayed are actual domain names that are available



November 25, 2017 |
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